Unemployment, the Nigerian Labour Market, and the Future of Work: Emphasising the Importance of Soft Skills

Across the world, many nations still struggle with unemployment, and Nigeria is no exception. Over time, the Nigerian labour market has grappled with high levels of unemployment, particularly among its youth population. In fact, a recent report by The Spectator Index revealed that Nigeria is home to the second-largest population of unemployed youth in the world, with 53% of its youth unemployed.

Yet, it is vital to note that the landscape of work is evolving rapidly, and with the advent of the digital age, new opportunities for online employment have emerged. In this article, we will explore how soft skills solve the unemployment problem in Nigeria, discuss the earning potential of these skills and the different platforms where these skills can be learnt.

To begin, let’s briefly discuss unemployment and its delicate place in the Nigerian labour market.

Understanding Unemployment in Nigeria

For years, Nigeria has faced a persistent unemployment challenge. And a prominent contributor to this challenge is the mismatch between job seekers’ skills and prospective employers’ demands. As industries evolve and become more technology-driven, traditional job roles are being replaced by automation and digital processes, leaving many job seekers needing more skills to compete in the modern job market.

Therefore, the younger generation must adjust to this change, by adapting more soft skills to position them as worthy hires in the ever-evolving labour market.

The Rise of Online Jobs

The future of work is being reshaped by technological advancements and online jobs “soft skills” have emerged as a viable solution to combat unemployment. The expansive realm of the internet gives individuals the chance to cultivate their skills, enabling them to establish a sustainable livelihood within the confines of their homes.

Furthermore, the digital age has given rise to a borderless labour market where individuals can seek and engage in job opportunities across different nations. This digital revolution has not only generated a surge in job openings but also presents numerous advantages for the average Nigerian youth, many of whom encounter formidable barriers when attempting to penetrate traditional job markets.

Hot Soft Skills in the Online Job Market

A significant advantage of soft skills is their learnability, demanding only commitment and resilience; in contrast to traditional roles where learning often occurs while on the job, digital skills can be acquired through online channels. Several online platforms offer comprehensive courses and resources for developing these skills. While some of these platforms offer free courses, others may need to be paid for.

Here are a few sought-after soft skills that the average Nigerian youth can master and the methods to access this valuable knowledge.

• Digital Marketing: With the surge in e-commerce and digital business, companies constantly need skilled digital marketers. Individuals with skills in social media management, search engine optimisation (SEO), content creation, and email marketing can find lucrative opportunities to help businesses establish and expand their online presence.

Websites like Coursera, Udemy, Google Digital Garage and HubSpot Academy provide courses on digital marketing. Depending on expertise and clientele, potential earnings can range from ₦150,000 to ₦800,00 per month or more.

Timeline of Mastery: 3–6 months of consistent learning and practical application.

• Graphic Design: Visual content is essential for marketing and branding. Brands are in constant need of eye-catching visuals for their online presence. Hence, skilled graphic designers are in high demand to create engaging visuals for websites, advertisements, and social media campaigns. Graphic designers can earn around ₦100,000 to ₦500,000 per month by creating logos, social media graphics, and other design materials.

Online learning platforms like Canva Design School, Adobe Creative Cloud tutorials and Skillshare offer tutorials on graphic design.

Timeline of Mastery: 6–12 months to become proficient.

• Freelance Writing: Content is king in the digital world. Individuals with a flair for writing can tap into freelance opportunities such as blogging, copywriting, and article writing. Platforms like Upwork, Freelancer, and ProBlogger offer job opportunities for aspiring freelance writers.

Freelance writers can make up to ₦150,000 to ₦500,000 monthly writing different types of content, including books, scripts, long-form articles, social media texts etc. They can acquire the relevant skills for this job through online learning Platforms: Skillshare, Udemy, ProBlogger.

Timeline of Mastery: 3–6 months to develop writing skills and build a portfolio.

• Web Development: As businesses expand online, web developers are essential for creating and maintaining websites. Building websites and web applications is a valuable skill in today’s digital landscape. Web developers can earn between ₦150,000 to ₦1,000,000 per month, depending on the complexity of projects and their skill level. However, Proficiency in programming languages like HTML, CSS, and JavaScript are vital to boost one’s earning potential.

Web development skills can be acquired through online learning platforms like FreeCodeCamp, Codecademy, W3Schools, Udacity, and so on.

Timeline of Mastery: 6–12 months to become a competent web developer.

• Online Tutoring: With the growth of e-learning, online tutors are in demand for subjects ranging from academic disciplines to music and languages. Individuals can also make a career for themselves, offering hourly learning classes right from home and for only a few hours each day. They can earn between ₦150,000 to ₦300,000 monthly.

Online tutoring skills can be acquired through learning platforms like VIPKid, Teachable, and Chegg Tutors.

Timeline of Mastery: 3–6 months to build expertise and establish a client base.

• Virtual Assistance: Many businesses now hire virtual assistants to handle tasks like email management, scheduling, and customer support. Virtual assistants can earn between ₦100,000 to ₦500,000 per month based on the tasks and responsibilities. Platforms like Time, Belay, and Upwork offer opportunities and training for virtual assistants.

Other soft skills that may not require certifications include:

• Content Creation: Content creation has become a cornerstone of the digital landscape. Individuals can monetise their creative endeavours from blogging and vlogging to podcasting and social media. Whether they are passionate about fashion, technology, travel, or any other topic, sharing insights and experiences can attract a loyal audience. Content creators can earn through various avenues, including sponsored content, advertising revenue, and merchandise sales. Initial earnings may be modest, but as the audience grows, so does the income potential.
• Social Media Management: The role of social media has evolved beyond personal networking. Businesses now rely on social media managers to curate content, engage with customers, and enhance their online presence. For anyone with strong communication skills and a knack for crafting engaging posts, social media management could be a straight ticket to a flexible online career.
• Affiliate Marketing: Affiliate marketing has gained substantial traction in recent years as a viable online income stream. It involves promoting products or services through unique affiliate links, earning a commission for each sale made through those links. The beauty of affiliate marketing lies in its accessibility — individuals don’t need formal certifications to get started. With a solid online presence and the ability to create compelling content, anyone can tap into this lucrative field.

Commitment and Mastery

While the allure of online jobs lies in their flexibility and potential for higher earnings, it’s important to recognise that mastery requires time, dedication, and continuous learning. Depending on prior experience and individual learning pace, mastery can be achieved within six months to two years. Consistently practising, taking on real projects, and staying updated with industry trends are the quickest ways to establish oneself as a credible and skilled online worker.

The Path to Mastery and Earning

Mastery of these soft skills requires dedication, continuous learning, and consistent practice. While timelines may vary based on individual commitment and prior knowledge, a general path involves:

• Laying the Foundation: Begin by enrolling in online courses, tutorials, and educational resources to establish a solid understanding of the fundamentals.
• Practice and Practical Application: Put your acquired knowledge into action through hands-on projects and practical exercises, enabling you to refine your abilities.
• Crafting a Compelling Portfolio: Showcase your accomplishments by presenting your work on platforms such as LinkedIn, Behance, or your website, offering a glimpse of your skills to potential employers or clients.
• Building Beneficial Connections: Forge valuable relationships with industry professionals who share your field of interest. Engage in online communities and actively seek guidance from mentors to bolster your growth.
• Venturing into Freelancing and Employment: Take your expertise to platforms like Upwork and Fiverr, or choose to provide your services independently, seizing opportunities to generate income.
• Continuous Enhancement and Diversification: Perpetually refine your skills, stay attuned to shifts in your industry, and remain open to novel prospects, fostering personal and professional growth.

Navigating Challenges

While the potential for online work is significant, it’s essential to acknowledge potential challenges, including inconsistent income, competition, and the need for self-discipline. Aspiring online workers must be prepared to face these obstacles with resilience aood determination.

Feather Internet Program: Bridging the Soft Skills Gap

In an era driven by connectivity and digital prowess, Raven Bank has taken a dynamic step towards equipping young individuals with more than just financial solutions. Recognising the paramount importance of soft skills in today’s ever-evolving job market, Raven Bank has unveiled its transformative initiative — the Feather Internet Program.

The Feather Internet Program is not just about providing free Wi-Fi on campuses; it’s a visionary approach to nurturing a generation of empowered and skilled individuals. This innovative initiative is a testament to Raven Bank’s commitment to enhancing the holistic development of young minds. Raven Bank has ingeniously blended technology and skill development through the Feather Internet Program. By providing free Wi-Fi on campuses, Raven enables students to access a world of knowledge, resources, and interactive learning experiences. This unfettered access to online courses, webinars, and skill-building platforms empowers young individuals to hone online skills that prepare them for the global marketplace.

The Future is Soft

The future of work in Nigeria is evolving, and online job opportunities offer a promising path to tackle the issue of unemployment, particularly among the youth. Developing in-demand soft skills can empower individuals to thrive in the digital economy, enabling them to earn a steady income and contribute meaningfully to the workforce. By embracing online learning, committing to skill development, and staying adaptable, Nigerian youth can position themselves for success in the changing world of work.